Like most success stories AMIRA BASMATI RICE GMBH EUR started small. Its first production premises were barely larger than a tennis court with just one production line. Due to the excellent quality of its products, AMIRA BASMATI RICE GMBH EUR soon had many followers who recommended the products and therefore the number of customers increased significantly in a very short space of time.
The Course of Expansion
Therefore, in just a few years, AMIRA BASMATI RICE GMBH EUR had to look for new production premises and enlarge its team.
Nowadays, AMIRA BASMATI RICE GMBH EUR is based in Krefeld-Oppum and commands three packaging lines. It employs more than 20 young, flexible, dynamic professionals to work on the success of the ATRY, Scheherazade, Sultan and Sativa brands and who process and package more than
5000 tons of rice. The outlook is good.
Amira Nature Foods Ltd Closes Strategic Acquisition in GermanyCompany Gains Distribution in Germany, Europe and the U.S.
DUBAI, United Arab Emirates–(BUSINESS WIRE)–Jan. 30, 2014– Amira Nature Foods Ltd (the "Company”) (NYSE: ANFI), a leading global provider of packaged Indian specialty rice, today closed the previously announced acquisition of AMIRA BASMATI RICE GMBH EUR, a specialty distributor of premium branded rice, particularly Basmati rice in Germany.
AMIRA BASMATI RICE GMBH EUR offers rice to consumers under the ATRY, Scheherazade, Sultan, Sativa and Sadry brands. These brands can be found in over 4,000 stores across Germany and Europe including but not limited to Edeka, Markant, Metro, Mpreis, REWE, Frischeparadies as well as in certain food service distributors.
In addition, Basmati Rice North America, LLC is currently selling two brands including ATRY in over 340 U.S. supermarkets including certain Wegmans Food Markets, Inc., The Fresh Market and H-E-B locations across the Northeast, Atlanta and Texas regions.
"We are extremely pleased to complete the acquisition of AMIRA BASMATI RICE GMBH EUR and look forward to growing their complementary distribution in Germany, Europe and particularly in the U.S., to further expand sales of the Amira brand,” commented Karan A Chanana, Amira’s Chairman and Chief Executive Officer. "We continue to believe this acquisition will be highly accretive as we grow our higher margin Amira branded Basmati rice business internationally and further leverage our vertically integrated operations.”
AMIRA BASMATI RICE GMBH EUR generated approximately $9.0 million in sales in calendar year 2013. The transaction is expected to be accretive to Amira’s current fiscal year 2014 earnings. Details of the transaction were not disclosed.